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Essay On Social Class - 1227 Words

Joshua A. Clark Dr. Benjamin Sword English 1302 22 September 2017 Empathy Relies on Social Class If it is suggested that class has anything to do with how people live their lives or treat each other in America people adamantly refuse to believe it. The thought that here, in this country built by revolutionaries and self-made men, people cannot be whatever they want with hard work and perseverance is intolerable. The truth is social class does exist and does influence how people see and treat each other. These revelations are not unique to one person, in fact, several people have touched on these points including, Paul Fussell the son of a millionaire who, based on his observations, wrote a piece explaining class distinctions and some of†¦show more content†¦Contrary to that view, the lower classes see themselves as simply being on the wrong side of fate. This leads to the lower classes lacking some of the drive and ambition that characterizes the upper self-made classes, because if fate is against them what hope do they have. Because of this difference in viewpoints, th e worldviews of these classes tend to be different as well, including how they see and respond to misfortune. The lower classes tend to be more empathetic towards each other because they either have, or know they could, go through the same thing any day. On the other hand, the higher classes see other’s misfortunes as partly their own fault and wonder why they did not prepare better and why they do not pick themselves up and keep going. These differences are due in part because of the imbalance of money between the two classes. One has plenty, and in many cases, has always had plenty, and so is not worried about the what ifs of life (Fussell 6-7). On the flip side, the lower or working classes are often living paycheck to paycheck, so they are constantly aware of what could happen. This makes them much more understanding and wiling to help when something does happen (Williams 40). The rich are not without empathy, they can still hurt when others hurt, and rejoice when others rejoice, it is just rarer than those of the lower classes. The lower classes are much closer together, and so are much more awareShow MoreRelatedEssay on Social Class1002 Words   |  5 Pages1. Discuss the importance of subcultures in segmenting the market for food products. Identify a particular product and show how it should be marketed differently to different ethnic groups. 2. Foxtel is marketing pay television services in Australia. What approach should it take to households where the main decision makers are: a) Baby boomers b) Generation X c) Generation Y? 3. 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I believe love in lower class groups build their foundation on love where relationshipsRead MorePersepolis Social Class Essay1428 Words   |  6 Pages10 10/28/30 Different Classes, Different Conditions â€Å"Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, political or other opinion, national or social origin, property, birth or other status,† is what the Article 2 of The Universal Declaration of Human Rights stating. This statement tries to encourage people to dismiss any discrepancy between human beings and try to make a world where this statement

Branding versus Brand Equity Free Essays

Branding is technically defined as a way to be able to provide the clients a perfect impression about a certain product to make them finally decide to purchase it (Business.. n. We will write a custom essay sample on Branding versus Brand Equity or any similar topic only for you Order Now p. ). On the other hand, brand equity is technically defined as a way to calculate the value of the brand (Wikipedia n. p. ). This paper entitled, â€Å"Branding versus Brand Equity† aims to look into the differences between two technical terms known as â€Å"branding† and â€Å"brand equity†. There are several differences between â€Å"branding† and â€Å"brand equity† and some of these are the following: First of all, branding carries the goal of a certain business or product wanting it to be the client’s first choice (Business.. n. p. ). Brand equity’s goal, on the other hand, is to find out â€Å"the value built up in a brand† (Wikipedia.. n. p. ). Second, to achieve the goal of branding as previously mentioned, what it takes for that to occur entails â€Å"building and managing a brand† (Business..n. p. ). Meanwhile, in brand equity, the goal of branding may be reached by â€Å"calculating then drawing a comparison between the expected future profits from the branded manufactured goods with the anticipated potential or upcoming revenue from an equivalent non-branded item† (Wikipedia n. p. ). Third, branding can provide the prospective clients an unyielding idea of what they are about to purchase, making it easier for them to decide to make a purchase (Business.. n. p. ). On the other hand, brand equity, makes it a little excruciating for a client to buy a certain product simply because brand equity may either be positive or negative (Wikipedia n. p. ). Positive here means that it may provide prospective clients an unbending thought with regards to the product or negative, which means, it may give forthcoming clients to see a product not worthy of attention and money (Wikipedia n. p. ). Fourth, since branding is founded on the goal which is to become the best alternative for prospective client, then it is most likely to result in a positive outcome (Business..n. p. ). On the other hand, since brand equity is founded on a neutral goal, then it is most likely to result in a bad management, and eventually, a bad product as well (Wikipedia n. p. ). Fifth, branding may be utilized by all types of companies, big and small alike (Business.. n. p. ). Brand equity, however, cannot cover all types, it is limited to large companies since it entails calculations and comparison of branded and non-branded products (Wikipedia.. n. p. ). Last but not least, branding seeks to build a flourishing brand by: 1) paying attention to the wants and needs of the clients; 2) staying honest and believing in your own brand; 3) keeping the simplicity of the brand; 4) being extensive; 5) making sure of the employees’ involvement and their believe and support on the brand itself; 6) proper articulation of the brand through print television advertisements, leaflets, written communications etc so that the same slogan and idea is reinforced; 7) utilization of the same logo everywhere; 8) meeting the promises kept related to the â€Å"brand promises† and even exceeding if circumstances allow; and last but not least 9) looking for opportunities to improve the brand and continuously seeking for room for growth (Business.. n. p. ). Simply put, it focuses on what should be aware on, the quality, how much a client is aware of such, as the trend goes for brand equity (Wikipedia n. p. ). Conclusion Branding and brand equity are different in terms of goal, technique of reaching for that goal, in terms of appeal to clients, in terms of the size of the companies that it may serve, as well as, the focus (whether quality or quantity). How to cite Branding versus Brand Equity, Papers